How to Rank Higher to your Website?

While Google Sandbox can be annoying for new websites, there are methods you can use to get out of it quickly.

Here are a few things you can do:

1. Get your website indexed quickly

Your website may have already gone live, however, it doesn’t start aging in the eyes of Google unless it is actually indexed by it. To check if your website has been indexed by Google, you simply need to do a Google search. Just type “site:yourdomain.com” to check how many pages of your website have been indexed by Google.

If it has not been indexed yet, you need to get it done as soon as possible. To speed up the process, you can register the domain on Google Search Console and submit your XML sitemap.

2. Traffic

Getting traffic to your website is very important, especially in its early days. It is one factor that can help your website rank higher up and get out of Google Sandbox quickly. To get more visitors to your website, you should consider posting regularly in forums and groups on Facebook.

You can even try guest posting on other popular websites to drive traffic to your website and at the same time build a stronger backlink profile. You may also run ads on Facebook and other social media platforms to drive traffic.

3. Social signals

Social signals are important to gain the trust of Google because they indicate that your website is gaining popularity on social media platforms. A great way of using social signals to your advantage is that of running Facebook ads. You can publish an article on your blog and then run Facebook ads to drive traffic to it.

4. Choose long tail keywords

Google may not give you much traction for popular keywords earlier on when you are in the perceived Sandbox. However, you may be able to rank well for long tail keywords. To do this, you will first need to do keyword research and check the competition for every long tail keyword that you intend to target. You can use tools such as Ubersuggest and SEMrush to do this.

It is also a good idea to conduct competitor research and go after the keywords that they are ranking for. Using tools such as SEMrush, you can conduct competitor research by simply entering the URL of your competitor.

5. Build authority

“Google Shows Popular, Google doesn’t make you popular” – Google

Google wants authoritative, trustworthy, and user-friendly content to rank on top. As a new site, Google doesn’t know much about you because they don’t have enough data about your website.

So you should build authority and trust in the eyes of Google and users. Google will trust you if your site has good user-metrics, links, mentions from high-authority and relevant sites, and brand queries for your site. You should build more authority for your site.

6. Don’t be too aggressive

Focus on quality than quantity.

You may want to see your website high up in the SERPs. However, if you become too aggressive in promoting your website and link building, Google may see it as spam. You should try to acquire premium links for your new site. Only a few but premium links can change the picture.

Ideally, you shouldn’t build a huge number of links in a short period of time. Moreover, you should drip-feed the foundational links that you’ve built. Don’t optimize your anchor text too much, it’s preferable to keep it under-optimized. Lastly, make sure that you get good enough social signals.

It’s a good idea to give your website a slow and steady start. This will help it grow and prosper in the long run and will help in building more trust with Google. Once Google trusts you more, you can become slightly more aggressive in your link building methods.

7. Purchase an active website

One of the easiest ways of avoiding Google Sandbox is that of purchasing a website that is already active. You can do so by spending a decent sum of money on a website that has decent traffic and has been online for quite some time but has hardly any income.

Using tools such as Flippa, you can find websites which are already active and then can purchase and repurpose them to fit your requirements. Moreover, purchasing an already active website can help you figure out the power that the domain has by checking which keywords the website already ranks for.

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