What Are Rich Cards?

Google launched rich cards for SEO in 2016 as a new way for site owners to present previews of their content on the search engine results page. Rich cards display structured content like schema in a more engaging and visual format and can significantly increase traffic to your site.

Types of Rich or Enriched Results

Because Google uses structured data to understand the content of a page, and because this content can be of various types and provide different types of information, there are several categories when it comes to Google’s rich results:

• Top carousel - as the name suggests, this is a very prominent SERP feature. News, sports and blog articles are usually the ones displayed with Top Story carousel. This one appears above the organic results, right below the search bar, usually contains images with titles that are relevant to the search query.
• Featured snippet - also known as “position zero”, featured snippets appear above the organic searches, and are usually instant answers to question-type search queries. They are suitable for all types of businesses and their value is significant. It doesn’t require structured data, just publishing content that answers user questions.
• Knowledge graph & Answer box - these are usually called knowledge features, and Google uses data from authoritative websites when it comes to being featured in this type of rich result. In fact, with the latest update last year, EAT has become more and more important. The answer box answers a query directly, while the knowledge graph provides detailed information about entities.

• Review snippet - this type of enriched result displays a short excerpt of a review, sometimes as small as a rating, but it does help to catch the attention of the users, as the rating display contrasts the SERP background. This type of rich results is mainly valuable to eCommerce sites and services.
• Local business listing - this type of rich result has great SEO value, and it is easily obtainable as well. If you optimize for it, your business details will be displayed in the Google Knowledge Graph, and they include open hours, ratings, and directions.
• Rich cards - these are mainly aimed at mobile users and they help website owners present a preview of their website or page in a card format that allows them to swipe through your content, therefore becoming more engaged.

Difference between Rich Cards & Rich Snippets

The main difference between rich cards and rich snippets is that the latter doesn’t involve a change in the SERP hierarchy. Google simply enhances a search result, in order to provide more information, based on what the algorithm considered useful or answering a specific question.

Rich cards, on the other hand, require separation. When rich cards are implemented properly, the consequence is not the enhancement of an existing result, but the addition of a separate search result, in the form of cards, which is placed at the top of all other results, mainly in mobile SERP.

They mostly appear on mobile and are basically a sort of extension of the rich snippets. As mobile has surpassed desktop when it comes to traffic and searches, rich cards have started to become more and more important. It is predicted that in the future, they will be able to provide users with even more engagement opportunities so that users have the freedom and convenience to quickly act upon the information.

How are Google rich cards made?

Rich cards improve upon the use of rich snippets, a form of structured data markup that uses the Schema.org library to classify and markup digital data. Structured data markup helps Google and other search engines understand the content of your website in order to return the most relevant results for a user’s inquiry.

Understanding Structured Data

In its never-ending quest to provide users with the most relevant results to their queries, Google has for a long time now put great emphasis on understanding the content of a website, and more specifically a page. Relevancy and specificity have become more and more important, which is why structured data is critical. Because it gives Google explicit clues about the meaning of your page. It also helps classify the content on a page to assign different degrees of importance.

Structured data has become the main tool Google uses to understand the content, gather information, and relay it. It is the basis of special search result features and enhancements, such as the ones mentioned above.

Using schema.org vocabulary, you can markup the data types on your website using Microdata, JSON-LD, or RDFa formats. For non-technical users, Google has created an effective tool to build rich cards for the most popular structured data types. Learn how to use Google’s tool in our guide below:

Steps for Creating Rich Cards

Step 1: Use Google's Structured Data Markup Helper to implement structured data on your site.

Step 2: Select the data type for the data you would like to markup from the following options:

• Articles
• Book Reviews
• Events
• Local Businesses
• Movies
• Products
• Restaurants
• Software Applications
• TV Episodes
• TV Episodes with Ratings

Data type helps Google categorize the data on your web page.

Step 3: Paste your website's URL then click "Start Tagging".

Step 4: Create an HTML

Step 5: Download your HTML and add to your site.

Step 6: Check accuracy of your markup by using the Structured Data Testing Tool

Technical & Quality guidelines

Not all structured data is eligible for admittance in search results. There are certain technical and quality guidelines you need to follow in order for this effort to pay off as you wish. Google warns that violation of these guidelines may render your website or page ineligible for rich results, and you are usually cautioned by a manual action in Search Console’s Manual Action report.

Technical guidelines

As said above, you can markup the data types on your website using Microdata, JSON-LD, or RDFa formats, however, Google itself recommends using JSON-LD. It also recommends not blocking access to your structured data pages to Googlebot. In addition to the Structured Data Testing Tool, which can help you test compliance with these technical guidelines, you can also use the URL inspection tool to identify any technical errors.

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How to Rank Higher to your Website?

While Google Sandbox can be annoying for new websites, there are methods you can use to get out of it quickly.

Here are a few things you can do:

1. Get your website indexed quickly

Your website may have already gone live, however, it doesn’t start aging in the eyes of Google unless it is actually indexed by it. To check if your website has been indexed by Google, you simply need to do a Google search. Just type “site:yourdomain.com” to check how many pages of your website have been indexed by Google.

If it has not been indexed yet, you need to get it done as soon as possible. To speed up the process, you can register the domain on Google Search Console and submit your XML sitemap.

2. Traffic

Getting traffic to your website is very important, especially in its early days. It is one factor that can help your website rank higher up and get out of Google Sandbox quickly. To get more visitors to your website, you should consider posting regularly in forums and groups on Facebook.

You can even try guest posting on other popular websites to drive traffic to your website and at the same time build a stronger backlink profile. You may also run ads on Facebook and other social media platforms to drive traffic.

3. Social signals

Social signals are important to gain the trust of Google because they indicate that your website is gaining popularity on social media platforms. A great way of using social signals to your advantage is that of running Facebook ads. You can publish an article on your blog and then run Facebook ads to drive traffic to it.

4. Choose long tail keywords

Google may not give you much traction for popular keywords earlier on when you are in the perceived Sandbox. However, you may be able to rank well for long tail keywords. To do this, you will first need to do keyword research and check the competition for every long tail keyword that you intend to target. You can use tools such as Ubersuggest and SEMrush to do this.

It is also a good idea to conduct competitor research and go after the keywords that they are ranking for. Using tools such as SEMrush, you can conduct competitor research by simply entering the URL of your competitor.

5. Build authority

“Google Shows Popular, Google doesn’t make you popular” – Google

Google wants authoritative, trustworthy, and user-friendly content to rank on top. As a new site, Google doesn’t know much about you because they don’t have enough data about your website.

So you should build authority and trust in the eyes of Google and users. Google will trust you if your site has good user-metrics, links, mentions from high-authority and relevant sites, and brand queries for your site. You should build more authority for your site.

6. Don’t be too aggressive

Focus on quality than quantity.

You may want to see your website high up in the SERPs. However, if you become too aggressive in promoting your website and link building, Google may see it as spam. You should try to acquire premium links for your new site. Only a few but premium links can change the picture.

Ideally, you shouldn’t build a huge number of links in a short period of time. Moreover, you should drip-feed the foundational links that you’ve built. Don’t optimize your anchor text too much, it’s preferable to keep it under-optimized. Lastly, make sure that you get good enough social signals.

It’s a good idea to give your website a slow and steady start. This will help it grow and prosper in the long run and will help in building more trust with Google. Once Google trusts you more, you can become slightly more aggressive in your link building methods.

7. Purchase an active website

One of the easiest ways of avoiding Google Sandbox is that of purchasing a website that is already active. You can do so by spending a decent sum of money on a website that has decent traffic and has been online for quite some time but has hardly any income.

Using tools such as Flippa, you can find websites which are already active and then can purchase and repurpose them to fit your requirements. Moreover, purchasing an already active website can help you figure out the power that the domain has by checking which keywords the website already ranks for.

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Top Google Analytics interview questions for preparations

Question 1. What Is Google Analytics And Main Purpose Of Google Analytics?

Answer :

Google Analytics is a web analytics software used to track the traffic on the website. The major purpose of analytics is to analyse the information about the site and make decisions to improve the site traffic and revenue.

Question 2. What Is Meant By Conversions And How Will You Track Conversions Through Ga?

Answer :

Conversions happen when any predefined goals are accomplished thereby generating ROI to the business. In other words, if the user takes any desired action on the site, its considered as a conversion. For example filling the form, purchasing a product etc. We use Goals in Analytics to set the conversion tracking.

Question 3. What Is A Session?

Answer :

If a user visits a website the session is started, the session can last for 30 minutes if no activity is done. A new session is started in analytics if your source is changed. For example, if a user visits from organic results, one session is started and the same user opens the same site from PPC, then the next session is started.

Question 4. What Is Meant By KPI In Analytics?

Answer :

KPI means Key Performance Indicators. These metrics help the business to analyse their websites based on the business objective. Example of KPI: Users, Sessions, Avg Time, Bounce Rate, Conversion rate etc.

Question 5. What Are Segments In Analytics?

Answer :

Segments are used to define the subset of data in overall data. For example, we can create a segment for organic, paid traffic etc.

Question 6. Can The Data Change Once Google Analytics Has Processed The Data?

Answer :

No, it cannot change.

Question 7. What Are Events In Google Analytics?

Answer :

Events are user interactions with content that can be tracked independently from a web page or a screen load. we can create custom events to track downloads, play buttons and ajax load etc.

Question 8. What Are Goals And How Many Goals Can We Create In Analytics?

Answer :

A goal defines a completed user activity, called a conversion, that contributes to the success of your business. We can have only 20 goals per one web property.

Question 9. What Is Benchmarking?

Answer :

This metric helps us to compare our data with the market aggregated data from the relevant industry who share the data anonymously.

Question 10. What Is Bounce Rate?

Answer :

The percentage of users who leave the website without visiting any other page is bounce rate. Higher bounce rate is very negative for the website, as users are not showing interest in the site.

Question 11. What Is The Optimal Bounce Rate For Website?

Answer :

A good bounce rate is around 30% for websites.

Question 12. What Is Funnel In Goals?

Answer :

Series of pages which are expected to be accessed to reach the destination page to complete the goal is defined as a funnel. For example, a e-commerce website funnel will be like.

Add to Cart => Signin/Singup => Add Address => Make Payment => Thankyou Page.

Question 13. Can We Delete The Goals After Created Them In Google Analytics?

Answer :

No, we cannot delete the goal. But we can stop recording the goal by disabling the goal.

Question 14. What Are Custom Events In Google Analytics?

Answer :

To track the changes in a specific metric, we can set parameters which can trigger and custom event is created.

Question 15. What Is Mean By Users In Analytics?

Answer :

It defines the users who have visited the site at least one time in given time frame.

Question 16. What Is Meant By Cohort Reports?

Answer :

A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension.

Question 17. What Is Use Of Acquisition Reports?

Answer :

We can analyse the source of our traffic to the website. Ex: Organic, PPC, social etc.

Question 18. What Is “not Provided” Data In Keyword Reports?

Answer :

The keywords data which is blocked by Google and will not show in Analytics reports. Most of the website are unable to find the exact keywords for which a conversion was happened.

Question 19. What Is Meant By Experiments?

Answer :

Experiments tool is used to measure the results of campaigns with different design/view. It is also called as A/B testing.

Question 20. What Is Attribution In Google Analytics?

Answer :

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. In other words the attribution can help us to know the proper touch points in the funnel.

Question 21. What Is Realtime Data In Analytics?

Answer :

With this tool we can analyse the present traffic on the site.

Question 22. Can We Separate The Users Based On Devices ?

Answer :

Yes we can segment the data based on devices.  Under audience reports we can analyse this data.

Question 23. Can We Track Google Adsense Data In Google Analytics?

Answer :

Yes using Publisher tab we can connect our Google Adsense with Google Analytics.

Question 24. What Is Exit Rate In Analytics?

Answer :

For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Which means we can analyse the % of users who left the site from particular page.

Question 25. What Is Meant By Average Load Time?

Answer :

The avg. amount of the time taken by the website to load it in the browser. The website must be loaded as fast possible for quick loading.

Question 26. In Analytics Reports We Can Sometimes Get A Lot Of Spam Data From Spam Sources/domains, How To Deal With This Issue?

Answer :

We can set the filters to avoid all this data from spam sources/domains.

Question 27. What Do You Mean By Analytics?

Answer :

Analytics is the disclosure and correspondence of various examples in information. It helps us settling on better choice, it works like a client’s input to a specific item/benefit. Computerized Analytics is a mix of numerical measurements and PC programs.

Question 28. What Do You Analysis Most Often In Google Analytics? Or What Is The Most Important Things In Google Analytics You Will Want To Analysis?

Answer :

Google Analytics gives a heaps of information and bits of knowledge and each information example is vital yet at the same time there are a few ranges where we can concentrate more like:

o    Traffic Sources

o    Bounce and Exit Rate

o    Top Performing Pages/Landing Pages

o    Unique Vs. Returning Visitors

o    Funnel and Goal Conversions .

Question 29. What Is Event Tracking?

Answer :

Event tracking involves includes the Google Analytics code customization and is utilized to track a specific occasion/action on a site like a tick, document download or some other change.

Question 30. Which Is More Important – Bounce Rate Or Exit Rate?

Answer :

Both are similarly imperative yet relies on upon the quantity of components like a high leave rate of a contact page/thanks page or a channel’s end page is characteristic.

Question 31. Define Session, Users And Pageviews.?

Answer :

Session:– In Google Analytics, a session is a gathering of connections that happen on your site inside a given date range. For instance a solitary session can contain site visits, social associations, occasions, and ecommerce exchanges.

Users:- In Google Analytics the clients are, that have had no less than one session inside chose date.

Pageviews:- In Google Analytics the site hits is the aggregate number of pages saw. Counting the rehashed perspectives of a solitary page.

Question 32. What Are Google Analytics ‘goals’ And Why Should I Use Them?

Answer :

In Google Analytics the site hits is the aggregate number of pages saw. Counting the rehashed After introducing Google Analytics’ following code, your next step is to recognize what key site guest activities you need to screen. Google Analytics alludes to these as Goals, which you ought to use to gauge which sorts of substance pattern well with guests and which don’t.

o    Destination. A specific location within your website.

o    Duration. How long people website visits last.

o    Page Visit. Which pages and screens visitors view during a single visit.

o    Events. Actions visitors take during a visit, including ad clicks, social media shares.

Question 33. Can I Track My Google Adsense Campaigns With Google Analytics?

Answer :

Yes, Google Analytics measures the achievement of your Google Adsense. In the event that your goal is to create income through AdSense activities, Waisberg suggests utilizing Google Analytics’ Pages report. It gives a point by point perspective of which site page performed best regarding creating AdSense income and that’s just the beginning.

Question 34. How Can I Track And Improve E-commerce Sales?

Answer :

You can utilize Google Analytics’ helpful however fairly in fact propelled Goal Funnel highlight to investigate the general accomplishment of your e-business endeavors – directly down to individual shopping basket exchanges, on the off chance that you like.

Question 35. What Do You Understand By Assisted Conversions?

Answer :

On the greater part of the cases, changes don’t happen utilizing a solitary channel. regularly, more than one divert is incorporated into an effective change. Helped transformations helps us to get a reasonable thought as to which diverts are included in contributing a change. This is appeared in the Multi Channel Funnel reporting tab in GA. Normal channels adding to changes are immediate, natural hunt, referral, not set, informal organization and email.

Question 36. How Can I Identify The Keywords That Are Sending Paid Traffic To Any Site?

Answer :

The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section.

Question 37. How Can I Identify Where The Visitors Are Clicking The Most?

Answer :

This can be seen with the help of In-Page Analytics.

Question 38. Where Can I Find The Ua Tracking Code?

Answer :

The Universal Analytics tracking code can be found in the admin section of the web property.

Question 39. What Is A Google Analytics Segment?

Answer :

Similarly as with customary client sections in advertising, in Google Analytics, portions bunch guests who offer basic qualities. There are bunches of qualities of guests that are gathered as a matter of course by Google Analytics, from insights about their programs and screen sizes to the locales that they originate from and the sorts of pages they see.

Question 40. What Are Some Ways You Can Use Profiles?

Answer :

You can look all the more carefully at movement to one subdomain, you can look all the more carefully at activity to one catalog or segment of a site, and you can confine access to some portions of data.

Question 41. How Can You Track User Engagement On Websites That Use Flash Or Ajax And Are Located On One Html Page?

Answer :

You can use Event Tracking, or track interactions as Pageviews and set goals.

Question 42. What Is ‘treemap’ In Google Analytics?

Answer :

At the end of 2014 the Treemaps report was discharged inside Google Analytics. The report imagines AdWords information by using settled rectangles and a red to green shading scale. The treemap permits to us to rapidly recognize the solid and feeble ranges of our records, helping us drive our regard for the right places.

Question 43. What Is Difference Between Goals & Funnels ?

Answer :

A funnel conversion expect a particular way before the objective. For example, suppose you run a campaign for Widget An utilizing a presentation page with focused activity. You want to see the funnel conversion rate for that landing page, add to cart, then thank you page (in that specific order) to gauge the effectiveness of your campaign. You see that specific funnel conversion rate is 2%.

For a goal conversion rate, all you care about is maximizing a conversion rate overall, all you think about is augmenting a transformation rate generally speaking. Suppose that objective is basically to build Widget A’s transformation rate (on your web properties) paying little heed to whether clients enter by means of that point of arrival or go to your general site.

Question 44. What Are The Three Elements Of Event Tracking?

Answer :

Categories, Actions, and Labels.

Question 45. How To Set Up Install Tracking For Mobile Apps?

Answer :

Step 1: Enable app install tracking in your account for android and iOS.

Step 2: Update your Analytics SDK for android and iOS.

For  all steps visit at ->> Set up install tracking for mobile apps

Question 46. What Is In-page Analytics?

Answer :

In-Page Analytics allows to see what users are clicking on within each page.

Question 47. What Is Rpc In Google Analytics?

Answer :

RPC stands for Revenue Per Click is a great metric available in Google Analytics for use E-Commerce tracking.

Question 48. How Does Google Calculates Time Stamp On Page?

Answer :

Google keep a time stamp whatever any visitor comes on a particular page then it compares the time stamp of one page with the other page.

For instance, any user enters the site on Page 1 and moves to Page 2 then move to Page 3 lastly leaves the site. For this situation, a period stamp is put on Page 1 assume its 10:00, when the client moves to Page 2, some other time stamp is set on Page 2, assume its 10:10 and afterward when the visitor comes on Page 3, some other time stamp is set, lets say 10:15. Presently to compute time on Page 1, Google will subtract the time stamp on Page 2 with that of 1. For this situation, 10:10-10:00 which will come to 10 minutes for Page 1.

Question 49. How Will I Identify The Popular Pages On My Site?

Answer :

The top landing pages visits by users are popular pages on site. We can see top landing pages using Google analytic moving to the behavior section.

Question 50. What Is “not Set” And “not Provided” In Google Analytics?

Answer :

(Not Provided) = Organic visits via Keyword Search

Google switched to a secure server (https) in 2011 which encrypts search results. When you’re logged into Google (i.e. Gmail, Calendar or YouTube) that time your searches become protected so all keyword data show as (not provided) in Google Analytics.

(Not Set) = A direct or a referral visits

This can be a little more complicated, but basically refers to a catch-all for facts Google Analytics wasn’t capable to identify.

Example : if you see landing page = (not set), it probably means that period didn’t have a web page or screen view.

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