What is Event or How do you Define Event?
Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, facebook likes, share, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.
Set up Event Tracking
Event Tracking is available for both web and app properties but requires additional technical set up that should be completed by a qualified developer
Event Component
When you set up Event Tracking, you can define up to five of the following
components, and associate them with individual Events:
Category : The primary divisions of the types of Events you have on your site.
Action: A descriptor for a particular Event Category. You can use any string to define an Action, so you can be as specific as necessary.
Label: An optional descriptor that you can use to provide further granularity. You can specify any string for a label.
Value: A numerical variable. You can use explicit values, like 30, or inferred values based variables you define elsewhere, like downloadTime.
Implicit Count: A count of the number of interactions with an Event Category. Implicit Count does not appear in the standard Google Analytics reports, but you can access this data via API.
EVENT TRACKING CODE
Here’s the code you’ll need to customize to add event tracking to a text link on your site. The elements you’ll need to change are in ALL CAPS.
This code would be used to add event tracking to an image, banner ad or button-type element on your site:
Using the _trackPageview and trackView methods
As an alternative to Event Tracking, you might want to collect data for some content elements using the _trackPageview method (for web properties) or trackView method (for apps). These methods allow you to track changes to viewable content, even when the page or screen has not changed.
We recommend using Events to track user interactions, like clicks on a video player, and using the web _trackPageview or the app trackView method for tracking different content that appears within the same web page or app screen. Tracking the different steps in a form, where the URL or main app screen does not change, is a common example of where to use _trackPageview or trackView.
Content tracked with this method appear as either a page or screen view in your reports, and not in your Events or Events Flow reports.
Reference:
http://analytics.blogspot.in/2011/04/new-google-analytics-events-goals.html
http://searchengineland.com/event-tracking-101-for-google-analytics-93358
Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, facebook likes, share, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.
Set up Event Tracking
Event Tracking is available for both web and app properties but requires additional technical set up that should be completed by a qualified developer
Event Component
When you set up Event Tracking, you can define up to five of the following
components, and associate them with individual Events:
Category : The primary divisions of the types of Events you have on your site.
Action: A descriptor for a particular Event Category. You can use any string to define an Action, so you can be as specific as necessary.
Label: An optional descriptor that you can use to provide further granularity. You can specify any string for a label.
Value: A numerical variable. You can use explicit values, like 30, or inferred values based variables you define elsewhere, like downloadTime.
Implicit Count: A count of the number of interactions with an Event Category. Implicit Count does not appear in the standard Google Analytics reports, but you can access this data via API.
EVENT TRACKING CODE
Here’s the code you’ll need to customize to add event tracking to a text link on your site. The elements you’ll need to change are in ALL CAPS.
This code would be used to add event tracking to an image, banner ad or button-type element on your site:
Using the _trackPageview and trackView methods
As an alternative to Event Tracking, you might want to collect data for some content elements using the _trackPageview method (for web properties) or trackView method (for apps). These methods allow you to track changes to viewable content, even when the page or screen has not changed.
We recommend using Events to track user interactions, like clicks on a video player, and using the web _trackPageview or the app trackView method for tracking different content that appears within the same web page or app screen. Tracking the different steps in a form, where the URL or main app screen does not change, is a common example of where to use _trackPageview or trackView.
Content tracked with this method appear as either a page or screen view in your reports, and not in your Events or Events Flow reports.
Reference:
http://analytics.blogspot.in/2011/04/new-google-analytics-events-goals.html
http://searchengineland.com/event-tracking-101-for-google-analytics-93358
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