Question 1. What Is Google Analytics And Main Purpose Of Google
Analytics?
Answer :
Google Analytics is a web analytics software used to track the
traffic on the website. The major purpose of analytics is to analyse the
information about the site and make decisions to improve the site traffic and
revenue.
Question 2. What Is Meant By Conversions And How Will You Track
Conversions Through Ga?
Answer :
Conversions happen when any predefined goals are accomplished
thereby generating ROI to the business. In other words, if the user takes any
desired action on the site, its considered as a conversion. For example filling
the form, purchasing a product etc. We use Goals in Analytics to set the
conversion tracking.
Question 3. What Is A Session?
Answer :
If a user visits a website the session is started, the session can
last for 30 minutes if no activity is done. A new session is started in
analytics if your source is changed. For example, if a user visits from organic
results, one session is started and the same user opens the same site from PPC, then the next session is started.
Question 4. What Is Meant By KPI In Analytics?
Answer :
KPI means Key Performance Indicators. These metrics help the
business to analyse their websites based on the business objective. Example of
KPI: Users, Sessions, Avg Time, Bounce Rate, Conversion rate etc.
Question 5. What Are Segments In Analytics?
Answer :
Segments are used to define the subset of data in overall data.
For example, we can create a segment for organic, paid traffic etc.
Question 6. Can The Data Change Once Google Analytics Has
Processed The Data?
Answer :
No, it cannot change.
Question 7. What Are Events In Google Analytics?
Answer :
Events are user interactions with content that can be tracked
independently from a web page or a screen load. we can create custom events to
track downloads, play buttons and ajax load etc.
Question 8. What Are Goals And How Many Goals Can We Create In Analytics?
Answer :
A goal defines a completed user activity, called a conversion,
that contributes to the success of your business. We can have only 20 goals per
one web property.
Question 9. What Is Benchmarking?
Answer :
This metric helps us to compare our data with the market
aggregated data from the relevant industry who share the data anonymously.
Question 10. What Is Bounce Rate?
Answer :
The percentage of users who leave the website without visiting any
other page is bounce rate. Higher bounce rate is very negative for the website, as
users are not showing interest in the site.
Question 11. What Is The Optimal Bounce Rate For Website?
Answer :
A good bounce rate is around 30% for websites.
Question 12. What Is Funnel In Goals?
Answer :
Series of pages which are expected to be accessed to reach the
destination page to complete the goal is defined as a funnel. For example, a
e-commerce website funnel will be like.
Add to Cart => Signin/Singup => Add Address => Make
Payment => Thankyou Page.
Question 13. Can We Delete The Goals After Created Them In Google
Analytics?
Answer :
No, we cannot delete the goal. But we can stop recording the goal
by disabling the goal.
Question 14. What Are Custom Events In Google Analytics?
Answer :
To track the changes in a specific metric, we can set parameters
which can trigger and custom event is created.
Question 15. What Is Mean By Users In Analytics?
Answer :
It defines the users who have visited the site at least one time
in given time frame.
Question 16. What Is Meant By Cohort Reports?
Answer :
A cohort is a group of users who share a common characteristic
that is identified in this report by an Analytics dimension.
Question 17. What Is Use Of Acquisition Reports?
Answer :
We can analyse the source of our traffic to the website. Ex:
Organic, PPC, social etc.
Question 18. What Is “not Provided” Data In Keyword Reports?
Answer :
The keywords data which is blocked by Google and will not show in
Analytics reports. Most of the website are unable to find the exact keywords
for which a conversion was happened.
Question 19. What Is Meant By Experiments?
Answer :
Experiments tool is used to measure the results of campaigns with
different design/view. It is also called as A/B testing.
Question 20. What Is Attribution In Google Analytics?
Answer :
An attribution model is the rule, or set of rules, that determines
how credit for sales and conversions is assigned to touch points in conversion
paths. In other words the attribution can help us to know the proper touch
points in the funnel.
Question 21. What Is Realtime Data In Analytics?
Answer :
With this tool we can analyse the present traffic on the site.
Question 22. Can We Separate The Users Based On Devices ?
Answer :
Yes we can segment the data based on devices. Under audience
reports we can analyse this data.
Question 23. Can We Track Google Adsense Data In Google Analytics?
Answer :
Yes using Publisher tab we can connect our Google Adsense with
Google Analytics.
Question 24. What Is Exit Rate In Analytics?
Answer :
For all pageviews to the page, Exit Rate is the percentage that
were the last in the session. Which means we can analyse the % of users who
left the site from particular page.
Question 25. What Is Meant By Average Load Time?
Answer :
The avg. amount of the time taken by the website to load it in the
browser. The website must be loaded as fast possible for quick loading.
Question 26. In Analytics Reports We Can Sometimes Get A Lot Of
Spam Data From Spam Sources/domains, How To Deal With This Issue?
Answer :
We can set the filters to avoid all this data from spam
sources/domains.
Question 27. What Do You Mean By Analytics?
Answer :
Analytics is the disclosure and correspondence of various examples
in information. It helps us settling on better choice, it works like a client’s
input to a specific item/benefit. Computerized Analytics is a mix of numerical
measurements and PC programs.
Question 28. What Do You Analysis Most Often In Google Analytics?
Or What Is The Most Important Things In Google Analytics You Will Want To
Analysis?
Answer :
Google Analytics gives a heaps of information and bits of
knowledge and each information example is vital yet at the same time there are
a few ranges where we can concentrate more like:
o Traffic Sources
o Bounce and Exit Rate
o Top Performing Pages/Landing
Pages
o Unique Vs. Returning Visitors
o Funnel and Goal Conversions .
Question 29. What Is Event Tracking?
Answer :
Event tracking involves includes the Google Analytics code
customization and is utilized to track a specific occasion/action on a site
like a tick, document download or some other change.
Question 30. Which Is More Important – Bounce Rate Or Exit Rate?
Answer :
Both are similarly imperative yet relies on upon the quantity of
components like a high leave rate of a contact page/thanks page or a channel’s
end page is characteristic.
Question 31. Define Session, Users And Pageviews.?
Answer :
Session:– In Google Analytics, a session is a gathering of connections
that happen on your site inside a given date range. For instance a solitary
session can contain site visits, social associations, occasions, and ecommerce
exchanges.
Users:- In Google Analytics the clients are, that have had no less
than one session inside chose date.
Pageviews:- In Google Analytics the site hits is the aggregate number of
pages saw. Counting the rehashed perspectives of a solitary page.
Question 32. What Are Google Analytics ‘goals’ And Why Should I
Use Them?
Answer :
In Google Analytics the site hits is the aggregate number of pages
saw. Counting the rehashed After introducing Google Analytics’ following code,
your next step is to recognize what key site guest activities you need to screen.
Google Analytics alludes to these as Goals, which you ought to use to gauge
which sorts of substance pattern well with guests and which don’t.
o Destination. A specific location
within your website.
o Duration. How long people
website visits last.
o Page Visit. Which pages and
screens visitors view during a single visit.
o Events. Actions visitors take
during a visit, including ad clicks, social media shares.
Question 33. Can I Track My Google Adsense Campaigns With Google
Analytics?
Answer :
Yes, Google Analytics measures the achievement of your Google
Adsense. In the event that your goal is to create income through AdSense
activities, Waisberg suggests utilizing Google Analytics’ Pages report. It
gives a point by point perspective of which site page performed best regarding
creating AdSense income and that’s just the beginning.
Question 34. How Can I Track And Improve E-commerce Sales?
Answer :
You can utilize Google Analytics’ helpful however fairly in fact
propelled Goal Funnel highlight to investigate the general accomplishment of
your e-business endeavors – directly down to individual shopping basket
exchanges, on the off chance that you like.
Question 35. What Do You Understand By Assisted Conversions?
Answer :
On the greater part of the cases, changes don’t happen utilizing a
solitary channel. regularly, more than one divert is incorporated into an
effective change. Helped transformations helps us to get a reasonable thought
as to which diverts are included in contributing a change. This is appeared in
the Multi Channel Funnel reporting tab in GA. Normal channels adding to changes
are immediate, natural hunt, referral, not set, informal organization and
email.
Question 36. How Can I Identify The Keywords That Are Sending Paid
Traffic To Any Site?
Answer :
The keyword column displays traffic divided under paid and
organic. We can easily identify the paid keywords by moving to the keywords
section.
Question 37. How Can I Identify Where The Visitors Are Clicking
The Most?
Answer :
This can be seen with the help of In-Page Analytics.
Question 38. Where Can I Find The Ua Tracking Code?
Answer :
The Universal Analytics tracking code can be found in the admin
section of the web property.
Question 39. What Is A Google Analytics Segment?
Answer :
Similarly as with customary client sections in advertising, in
Google Analytics, portions bunch guests who offer basic qualities. There are
bunches of qualities of guests that are gathered as a matter of course by
Google Analytics, from insights about their programs and screen sizes to the
locales that they originate from and the sorts of pages they see.
Question 40. What Are Some Ways You Can Use Profiles?
Answer :
You can look all the more carefully at movement to one subdomain,
you can look all the more carefully at activity to one catalog or segment of a
site, and you can confine access to some portions of data.
Question 41. How Can You Track User Engagement On Websites That
Use Flash Or Ajax And Are Located On One Html Page?
Answer :
You can use Event Tracking, or track interactions as Pageviews and
set goals.
Question 42. What Is ‘treemap’ In Google Analytics?
Answer :
At the end of 2014 the Treemaps report was discharged inside
Google Analytics. The report imagines AdWords information by using settled
rectangles and a red to green shading scale. The treemap permits to us to
rapidly recognize the solid and feeble ranges of our records, helping us drive
our regard for the right places.
Question 43. What Is Difference Between Goals & Funnels ?
Answer :
A funnel conversion expect a particular way before the objective.
For example, suppose you run a campaign for Widget An utilizing a presentation
page with focused activity. You want to see the funnel conversion rate for that
landing page, add to cart, then thank you page (in that specific order) to
gauge the effectiveness of your campaign. You see that specific funnel
conversion rate is 2%.
For a goal conversion rate, all you care about is maximizing a
conversion rate overall, all you think about is augmenting a transformation
rate generally speaking. Suppose that objective is basically to build Widget
A’s transformation rate (on your web properties) paying little heed to whether
clients enter by means of that point of arrival or go to your general site.
Question 44. What Are The Three Elements Of Event Tracking?
Answer :
Categories, Actions, and Labels.
Question 45. How To Set Up Install Tracking For Mobile Apps?
Answer :
Step 1: Enable app install
tracking in your account for android and iOS.
Step 2: Update your Analytics SDK for android and iOS.
For all steps visit at ->> Set up install tracking for
mobile apps
Question 46. What Is In-page Analytics?
Answer :
In-Page Analytics allows to see what users are clicking on within
each page.
Question 47. What Is Rpc In Google Analytics?
Answer :
RPC stands for Revenue Per Click is a great metric available in
Google Analytics for use E-Commerce tracking.
Question 48. How Does Google Calculates Time Stamp On Page?
Answer :
Google keep a time stamp whatever any visitor comes on a
particular page then it compares the time stamp of one page with the other
page.
For instance, any user enters the site on Page 1 and moves to Page
2 then move to Page 3 lastly leaves the site. For this situation, a period
stamp is put on Page 1 assume its 10:00, when the client moves to Page 2, some
other time stamp is set on Page 2, assume its 10:10 and afterward when the
visitor comes on Page 3, some other time stamp is set, lets say 10:15.
Presently to compute time on Page 1, Google will subtract the time stamp on
Page 2 with that of 1. For this situation, 10:10-10:00 which will come to 10
minutes for Page 1.
Question 49. How Will I Identify The Popular Pages On My Site?
Answer :
The top landing pages visits by users are popular pages on site.
We can see top landing pages using Google analytic moving to the behavior
section.
Question 50. What Is “not Set” And “not Provided” In Google
Analytics?
Answer :
(Not Provided) = Organic visits via Keyword Search
Google switched to a secure server (https) in 2011 which encrypts
search results. When you’re logged into Google (i.e. Gmail, Calendar or
YouTube) that time your searches become protected so all keyword data show as
(not provided) in Google Analytics.
(Not Set) = A direct or a referral visits
This can be a little more complicated, but basically refers to a
catch-all for facts Google Analytics wasn’t capable to identify.
Example : if you see landing page = (not set), it probably means that
period didn’t have a web page or screen view.
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