Here are some more SEO techniques (both on and off page) that may increase your website’s ranking on crawler-based search engines.
1. Ensure that your content is fully accessible. Provide direct, HTML
links to each page you want the search engine crawlers to index. Keep in mind
that search engines typically do not read graphics. If you use Flash (animation
software) or JavaScript, it should be tagged with a label that contains a
description of the graphic (i.e. a tag) so that search engine crawlers can read
the label.
2. Consider creating interesting content (e.g. top ten list, an article
on a topical issue, a success story) or useful tools (e.g. a checklist for
assessing service or product quality) that are relevant to your business. This
type of content can lead to an increased number of people using and linking to
your site.
3. Ensure that all of your web pages (or the pages you want indexed)
are linked to your main page. Ensure your site has crosslinks (links that
connect to other web pages within your website). This makes it easier for
crawlers or bots to navigate your site.
4. Use keywords and key phrases regularly throughout your website,
including your main page, and page titles and URL.
5. Organize the content on your website into well defined topic areas.
One idea is to create a web page for each type of product or service you sell.
6. Update the content of your website on a regular basis.
7. Ask other businesses and relevant and credible organizations to
include your website address on their website (referred to as link swaps or
reciprocal links). If possible obtain links from external websites to your
website that link to individual pages, in addition to links pointing directly
to your main page. The more websites that link to your website, the higher your
page rank. Keep in mind that the page rank does not depend solely on the number
of links. Search engines typically will rank you more highly if relevant or
trusted sites are linked to your site.
8. Use original and high quality content for your website (i.e.
original in the sense that you write the content or you hire a professional to
develop the content). Ensure that your home page also contains high quality and
relevant content.
9. Customize your keywords to suit your target audience. For your
potential and existing customers to find your site using search engines, your
web pages must contain keyword phrases that match the phrases your target
audience types into search queries. Therefore, your keywords need to be
selected carefully. Consider using a range of keywords beyond commonly used (or
highly competitive) keywords that better targets exactly what users might be
looking for. If you only use competitive keywords, you may have a difficult
time competing with more established companies. You should consider if people
will use more than two keywords to find your product or business as people are
increasingly using 3 or more search terms to find what they are looking for.
10.
Regularly monitor your search results on the main search engines. Type in key
words or phrases to see how your business ranks. Use this information to
improve your marketing techniques.
